Cryptic crossword clue
We sell cheaper food, though not hot chips 11

The most common and most likely answer to this crossword clue is the 11 letter word DISCOUNTERS

I've seen this crossword clue in The Times
D
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S
C
O
U
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S

Buddy explains!

The straight part
We know that "We sell cheaper" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case we sell cheaper = discounters.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does DISCOUNTERS mean?

DISCOUNTERS noun
  1. A vendor of discount goods.
  2. One who discounts or disregards.

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