The most common and most likely answer to this crossword clue is the 6 plus 9 letter word PUBLIC RELATIONS
I've seen this crossword clue in The Daily Telegraph
P
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B
L
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More clues leading to the result PUBLIC RELATIONS
- Extraordinary calibre on list up for promotion
- Car is to pull in and be damaged in spin
- Promotion offering sex in the open air?
- Leading family members in promotion of goodwill
- Delight in reconstruction of crib plus promotion of goodwill
- Well-known family generates hype
- Getting the message out to everyone bar Sir Lancelot, travelling round Italy
- Smear largely dividing local family trying to maintain an image?
- What storyteller in square might give, maintaining a favourable image?
Buddy explains!
The straight part
We know that "hype" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case hype = public relations.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.