Cryptic crossword clue
What’s in a magazine and in a novel is pungent stuff 7

The most common and most likely answer to this crossword clue is the 7 letter word AMMONIA

I've seen this crossword clue in The Guardian
A
M
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A


Buddy explains!

The straight part
We know that "pungent stuff" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case pungent stuff = ammonia.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does AMMONIA mean?

AMMONIA noun
  1. A gaseous compound of hydrogen and nitrogen, NH3, with a pungent smell and taste.
  2. A solution of this compound in water used domestically as a cleaning fluid.

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