The most common and most likely answer to this crossword clue is the 4 plus 6 letter word SPIN DOCTOR
I've seen this crossword clue in The Guardian
S
P
I
N
D
O
C
T
O
R
More clues leading to the result SPIN DOCTOR
- Phony communicator offering formula for rubbish joke?
- Drive cook to see PR expert
- Publicist dashes round entrance outside court
- I do PR; cost is ludicrous
- Goes off to catch fish with smart retired PR person
- PR “icon” somehow joining dots up
- Who is one after “upping” vacuous policies to get elected?
- Political strategist in fix after revolution
- Party splits on script being manipulated — who’s responsible?
- PR person wants drop in cost organised
Buddy explains!

The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.