The most common and most likely answer to this crossword clue is the 5 letter word SHOWY
I've seen this crossword clue in The Daily Telegraph
S
H
O
W
Y
Buddy explains!

The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does SHOWY mean?
SHOWY adjective- (sometimes derogatory) calling attention; flashy; standing out to the eye