The most common and most likely answer to this crossword clue is the 7 letter word BUDDING
I've seen this crossword clue in The Daily Telegraph
B
U
D
D
I
N
G
More clues leading to the result BUDDING
Buddy explains!
The straight part
We know that "potential" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case potential = budding.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does BUDDING mean?
BUDDING verb- To form buds.
- To reproduce by splitting off buds.
- To begin to grow, or to issue from a stock in the manner of a bud, as a horn.
- To be like a bud in respect to youth and freshness, or growth and promise.
- To put forth as a bud.
- To graft by inserting a bud under the bark of another tree.
- The practice of uniting a single scion bud with rootstock or bark; the result of this practice.
- Beginning to develop.