The most common and most likely answer to this crossword clue is the 8 letter word PERSONAE
I've seen this crossword clue in Independent
P
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R
S
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More clues leading to the result PERSONAE
Buddy explains!
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does PERSONAE mean?
PERSONAE noun- A social role.
- A character played by an actor.
- The mask or appearance one presents to the world.
- (user experience) An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.