The most common and most likely answer to this crossword clue is the 8 letter word TAWDRIER
I've seen this crossword clue in The Daily Telegraph
T
A
W
D
R
I
E
R
More clues leading to the result TAWDRIER
Buddy explains!
The straight part
We know that "cheaper" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case cheaper = tawdrier.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does TAWDRIER mean?
TAWDRIER adjective- (of clothing, appearance, etc.) Cheap and gaudy; showy.
- (of character, behavior, situations, etc.) Unseemly, base, shameful.