The most common and most likely answer to this crossword clue is the 10 letter word EASTENDERS
I've seen this crossword clue in The Guardian
E
A
S
T
E
N
D
E
R
S
More clues leading to the result EASTENDERS
- Almost slide hands over soap
- Long-running TV programme possibly needs a rest
- In this TV programme, the bloke’s got offers
- Example of prime-time entertainment: these characters are densest
- Show people around Stratford
- Sample of Nivea’s tender skin soap
- ‘e ‘as to look after ‘is missus – indoors, so ‘e says
- Choppy seas surround supply boat delivering soap
- Long-running show possibly needs a rest
Buddy explains!
The straight part
We know that "Example of prime-time entertainment" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case example of prime-time entertainment = eastenders.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.