Cryptic crossword clue
Merchandise to maintain gander’s attractive appearance 4,5

The most common and most likely answer to this crossword clue is the 4 plus 5 letter word GOOD LOOKS

I've seen this crossword clue in Independent
G
O
O
D
L
O
O
K
S

Buddy explains!

The straight part
We know that "attractive appearance" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case attractive appearance = good looks.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

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