Cryptic crossword clue
Presenter of TV show with unusual format introducing new name 8

The most common and most likely answer to this crossword clue is the 8 letter word FRONTMAN

I've seen this crossword clue in The Daily Telegraph
F
R
O
N
T
M
A
N

Buddy explains!

The straight part
We know that "Presenter of TV show" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case presenter of tv show = frontman.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does FRONTMAN mean?

FRONTMAN noun
  1. A person acting as the public face of an organization; often when lacking actual authority, or representing a covert group.
  2. The lead male singer in a band.

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