Cryptic crossword clue
When redesigned, lass names funky craft in the market 12

The most common and most likely answer to this crossword clue is the 12 letter word SALESMANSHIP

I've seen this crossword clue in Financial Times
S
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Buddy explains!

The straight part
We know that "craft in the market" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case craft in the market = salesmanship.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does SALESMANSHIP mean?

SALESMANSHIP noun
  1. The skills and knowledge of how to sell.
  2. A position as salesman.

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